Kay McMahon
Content Strategist & Digital Director
ABOUT ME
I am a Content Strategist, which means I help brands devise a plan to create, improve, maintain and distribute their content.
My background is in creating, commissioning, and managing editorial content and working to leverage this content across platforms for publishers and brands. I use data and extensive experience to analyse and anticipate what will work.
In addition to my publishing experience, I have two decades of online/new media experience. I am a digital specialist with broad skills encompassing all aspects of the business.
I consider myself a facilitator: a conduit between editorial, commercial, development and design.
Prior to a life spent online I worked in ATL advertising and radio.
SKILLS
Microsoft Excel
Advanced
Microsoft Word
Advanced
PowerPoint & Keynote
Proficient
Photoshop
Proficient
Sketch
Proficient
Omniture
Advanced